AlterU AlterU Part 5 · 英文 + Empty state Part 5 · English + Empty States
大纲Outline
Part 5 · 设计原则 ③ + ④

默认英文。
Empty state 分两种。

🇺🇸 文案铁律

  • Feed 里游戏标题、UI、按钮、烧字、AI 台词、品牌物料 —— 全英文
  • 中文只能作为 i18n 可切换备选，不做默认
  • 高频翻车：中文占位文案忘了换 → ship 上去毁整屏调性

🪟 Empty state 分两种

  • !isInAigram（浏览器预览）→ "Open in AlterU"
  • isInAigram && length===0（真在 app 但空）→ "Invite friends" / "Be the first"
  • 永远错：两种情况用一句文案覆盖

浏览器预览

Empty

"Open in AlterU to play with friends"

真在 app 里 · 没数据

Empty

"Be the first to leave a mark."

Part 5 · Design principles ③ + ④

English by default.
Empty state has two modes.

🇺🇸 Copy rule

  • Every player-visible string in the feed — title, UI, buttons, baked text, AI dialogue, brand collateral — is English
  • Chinese only exists as an i18n-switchable secondary, never the default
  • High-frequency footgun: Chinese placeholder text left in, shipped to feed, ruins the brand tone

🪟 Two empty states

  • !isInAigram (browser preview) → "Open in AlterU"
  • isInAigram && length===0 (in-app but empty) → "Invite friends" / "Be the first"
  • Wrong forever: one copy for both

browser preview

Empty

"Open in AlterU to play with friends"

in-app · no data

Empty

"Be the first to leave a mark."

备忘 · 按 S 关闭Notes · S to close

英文这条用户已经强调过 5-6 次，是产品 owner 的硬规则。讲清楚原因：AlterU 是为美国市场做的新品牌，中文占位文案出现在 feed 里会直接毁掉品牌定位。

Empty state 那条已上线游戏中过招——讲的时候直接打开 UI 让同学审审自己的 wireframe。

The English rule has been escalated by the product owner 5-6 times. AlterU is a new brand testing the US market — Chinese placeholders in the feed directly damage positioning.

The empty-state rule landed because we shipped it wrong (tag-youre-it lobby). Have designers audit their own wireframes — split "in-app empty" from "not in-app yet."

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