这一条对产品/营销同学非常关键——意味着每个游戏自带传播 demo。 不用做单独 landing 页,分享 URL 直接是体验。
Empty state 那条是已上线游戏中招过的真实失误(tag-youre-it lobby),讲的时候可以让设计师审审自己手上 wireframe 有没有把"在 app 里但没数据"和"还没进 app"分开。
Important for PM/marketing: every game ships with a built-in demo for sharing. No separate landing page needed — the URL itself is the experience.
The empty-state rule is here because we've shipped it broken (tag-youre-it lobby). Have designers audit their own wireframes — does it distinguish "in-app but empty" from "not in-app yet"?