这是 AlterU 的"角色商店"承载范式——角色是 identity 钩 ① 的入口。设计师介入最重的点是30 个角色 caricature 设计。 讲一遍 Shelf It 角色 4 轮迭代史:v1 parametrize → v2 bespoke 但单 silhouette → v3 极端比例还是被骂 → v4 Crossy Road 文化 caricature 才过。 教训:iconic 文化符号 ≠ 穿戏服的人。
This is AlterU's character-shop carrier — characters are the entry point for identity hook ①. Designers do their heaviest work on the 30-character caricature lineup.
Tell the Shelf It roster history: v1 parametric → v2 bespoke but silhouettes still matched → v3 still wrong → v4 Crossy-Road cultural caricature finally landed. Lesson: iconic cultural symbols ≠ people in costumes.